On Daily Lifts website the 59 ingredients of the product are listed (supplement facts) [1, 2]. However, the nutritive values (the amount of vitamins, minerals and dietary fibers) are missing. As a result, it is difficult to make a comparison between Daily Lift and fruit and vegetables. Could you please share with me the nutritive values of Daily Lift?
Similar to juicing, WIN’s Daily Lift uses the extracts and powder forms of our 59 superfood ingredients to create our product. As a nutritional supplement, only the ingredients of the product are listed. Since we have not added any extra vitamins/minerals etc., you will not see additional items listed on our supplement facts panel, to include any nutritive values. Please understand that Daily Lift is not marketed as a conventional food, thus we are not trying to compare our product to fruits and vegetables (hoewel de anti-oxidatieve capaciteit wel wordt vergeleken met ruim 16 porties groente en fruit). Our product merely provides the benefit of many numerous, valuable antioxidants which can help supplement or fill in the gaps of what people do and do not eat.
Are there, to your knowledge, any scientific studies performed in which participants used Daily Lift? For example, some studies have been performed with participants that used Juice Plus+ and the effects of the usage on the participants has been monitored. Have similar studies been performed with Daily Lift, and ae you able to share with me the results and/or conclusions?
We launched our product in May 2015, so we are a relatively new company with this product and have yet to complete formal human studies with our formulation. While it is not a requirement to do independent testing, it is certainly something we look forward to employing down the road. In the meantime, we have reviewed published studies on the ingredients and the benefits associated with them, and have limited our statements of nutritional support to that data. We understand that Juice Plus+ has been in business for a number of years, but also understand that they didn’t employ independent testing in the very beginning either. While it is certainly our goal to have unbiased substantiation to back our product, we are confident with our approach in the meantime as we grow our consumer base. We believe our “try before your buy” philosophy, along with our money-back guarantee, is the best way to allow customers to experience the benefits of the product firsthand. That is how much we believe in our product. 🙂
Could you provide me information about the amounts of the individual ingredients in one serving Daily Lift?
Due to our proprietary formulation that is information I cannot divulge.
The ORAC value is measured in vitro. It is unclear what it means in vivo. The USDA and European Food and Safety Authority (EFSA) conclude that there is no beneficial physical effect of foods rich in anti-oxidants [4, 5]. That is one of the reasons why the USDA ORAC Database is removed . In addition, studies with anti-oxidants showed no beneficial effects [6-8]. What is the specific health benefit of a high ORAC value? Is “the more the better” applicable in this respect?
While it’s true that the USDA removed the table from their website (its use was not outlawed or banned), their decision was met with a great deal of controversy. Many argue that ORAC does provide valuable information. In response to the USDA’s withdrawal of its ORAC value tables, Dr. Prior, who formerly headed USDA efforts to determine ORAC values in foods before retiring, released a statement pointing out that ORAC is still useful for identifying foods that have been separately shown to have in vivo health benefits. For instance, if in vivo studies have shown that intake of high-ORAC blueberries may impact cognitive health, then the ORAC assay can still be used to identify a high-ORAC blueberry. We continue to stand behind it to measure the amount of antioxidant ability of a given food or substance in a set environment. This is useful because it can tell us which foods or superfoods can most likely assist our health.
How is the ORAC value of 16+ fruit and vegetables established? Which fruits and vegetables are compared?
Here is some information about the ORAC test we used:
ORAC 5.0 – The 5 Radical Antioxidant Panel
Oxygen Radical Absorbance Capacity (ORAC) tests are among the most acknowledged methods to quantify antioxidants in a material. ORAC tests measure antioxidant scavenging activity against oxygen radicals that are known to be involved in the pathogenesis of aging and common diseases. ORAC 5.0™ consists of five types of assays that evaluate the antioxidant capacity of a material against five primary reactive oxygen species (ROSs, commonly called “oxygen radicals”) found in humans: peroxyl radical, hydroxyl radical, superoxide anion, singlet oxygen, and peroxynitrite.
ORAC 5.0 assays are based on evaluating the capacity of an interested material to protect a probe (e.g., a chromagen) from its damage by ROSs. In all ORAC assays, an ROS inducer is introduced to the assay system. The ROS inducer triggers the release of a specific ROS, which would degrade the probe and cause its emission wavelength or intensity change. When an antioxidant material presents in the environment, the antioxidant absorbs the ROS and preserves the probe from degradation. The degree of probe preservation indicates the antioxidant capacity of the material. Trolox is used as the reference standard, and the results are expressed as micromole Trolox equivalency per gram (or milliliter) of a tested material. ORAC 5.0 includes the following individual ORAC tests:
We received an ORAC value per gram on our formulation. As to figuring out the servings of fruits and vegetables based on Total Orac it is a difficult and abused process. We take a conservative approach, as follows: Take total Orac average..i.e. 6673 divided by 5(all free radicals tested} =1334.60. Take that number times the serving size in grams..i.e. 1334.60 x 9.4 = 12,545.24. Most companies use 500 as a numerator which represents the average value of the different fruits and vegetables. WE USE 750 to be more conservative. 12,545.24 divided by 750 = 16.73 servings of fruits and vegetables per servings. (Er is echter uitgerekend dat in Amerika één serving groente en fruit ongeveer 2.200 µmol TE levert (uitgaande van een gemiddelde inname van 2,5 servings/dag ) . Dat zou betekenen dat één serving Daily Lift een anti-oxidatieve capaciteit heeft ter waarde van bijna 6 porties groente en fruit in plaats van ruim 16).
Several Brand Partners use health claims for Daily Lift in The Netherlands. A few examples of these claims are as follows: the product would support the immune system, detoxify the body, fight premature aging, improves bowel movement, anti-inflammatory, promoted physical endurance, etc. Another remarkable claim is that the use of Daily Lift would even off set the eating of unhealthy food. Such claims are prohibited in Europe. What is WIN’s opinion regarding these claims?
First let me say, we do not condone un-approved health claims. Brand Partners (BPs) may create product related advertising, online promotion, including websites, so long it is truthful and accurate in content and follows Company advertising, promotional and online guidelines, and BP agreement terms and policies. And while we do our best to monitor the correspondence of our BPs, we do not always know what’s out there until it’s brought to our attention. We are aware of one website that you visited and saw that there were claims on there not approved in the EU and have taken measures to contact that BP to make updates to their website. Are there others that you can share with us so we may review and contact them if needed? We recently had our products reviewed by our EU product consultants, which is why our product description differs depending on where you are shopping (US vs. EU). We are also in the midst of launching our multi-lingual website (EN, NL & DE) that will allow all of our pages to be customized based on where you shop – which not only allows our customers to read in their native language, but also allows us to ensure correct health claims are used based on regulations. If you feel you found un-approved claims on our corporate website, www.mywinlife.com, please let us know so we can re-evaluate with our consultants. Below, you will find our company policy in Europe when it comes to health claims:The Company’s nutritional products are designed for augmentation, not replacement. The Company encourages all customers to seek the advice and counsel of nutritional and healthcare professionals before undertaking any changes in diet or when beginning any nutritional program. No medical claim (expressed or implied) is to be made for any Company product by any BP. BPs should therefore:
- Avoid making diagnostic, therapeutic or curative medical claims (both stated and implied) for the Company products, remembering that even their own personal experience of nutritional benefits may be interpreted as an “extension of labeling claims” if those experiences are used as a sales device. Accordingly, even if a specific disease is not mentioned, a disease claim can be implied if the identifiable characteristic, sign or symptom of the disease is mentioned.
- Confine claims to statements actually made by the company as contained in official Company literature. Any materials which can be viewed as implying that the Company’s products can solve a problem in question are unauthorized. The best position is to under-promise and over-deliver.
- Avoid using terms like “doctor approved”, “FDA approved” or “patented products.”
- Avoid claims that your products are safe and effective, as ALL food products must by law be safe and contain the ingredients as on the label.
- Avoid stating how many kilos per week/month a person has lost. Likewise, do not give the impression that the product alone is responsible for the weight loss but rather “healthier living/lifestyle changes” also played a role.
- Avoid referring to individual the Company products as a “natural alternative” to prescribed medications or drugs of any kind.
Likewise, our Internet and Website Policy is as follows:
The Company maintains an official corporate website. BPs are allowed to advertise and sell products on the internet through personal self-replicated websites (“WIN Shop websites”) created via the Company upon enrollment as a BP. These WIN Shop websites showcase the professionalism and the approved product information from the Company’s website. Only these approved WIN Shop websites may be used by BPs to sell WIN products. BPs wishing to drive traffic to their WIN Shop websites may independently design a landing page that may only use Company names, logos, photos, and trademarks with approved Company language (as represented in the brochures, promotional and training materials of the Company and on the Company website) for the purpose of discussing the Company products and opportunity. BPs may not use “blind” ads on the internet in an effort to sell Company products, services or the Company’s compensation plan. Any person using Company names, logos, trademarks, etc. on the internet or any other advertising medium, except as permitted by Company Rules and Regulations, shall be subject to immediate discipline, including termination of BP status.
The enforcement of WIN’s Policies & Procedures helps ensure that WIN’s program is in compliance with applicable laws regarding distribution of products, so as previously mentioned, we will be sure to address your concerns with the specific website(s) noted.
- Esfahani A, Wong JM, Truan J, Villa CR, Mirrahimi A, Srichaikul K, Kendall CW. Health effects of mixed fruit and vegetable concentrates: a systematic review of the clinical interventions. J Am Coll Nutr. 2011 Oct;30(5):285-94.
- EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA); Sy, antioxidant content and antioxidant properties, and protection of DNA, proteins and lipids from oxidative damage pursuant to Article 13(1) of Regulation (EC) No 1924/2006. EFSA Journal 2010; 8(2):1489. [63 pp.].
- Myung SK, Kim Y, Ju W, Choi HJ, Bae WK. Effects of antioxidant supplements on cancer prevention: meta-analysis of randomized controlled trials. Ann Oncol. 2010 Jan;21(1):166-79.
- Bjelakovic G, Nikolova D, Gluud LL, Simonetti RG, Gluud C. Antioxidant supplements for prevention of mortality in healthy participants and patients with various diseases. Cochrane Database Syst Rev. 2012 Mar 14;3:CD007176.
- Myung SK, Ju W, Cho B, Oh SW, Park SM, Koo BK, Park BJ; Korean Meta-Analysis Study Group. Efficacy of vitamin and antioxidant supplements in prevention of cardiovascular disease:systematic review and meta-analysis of randomised controlled trials. BMJ. 2013 Jan 18;346:f10